国内商务休闲男装品牌形象差异化浅析

在市场经济高度发展的西方,品牌战略已发展到十分纯熟的地步。而在中国,随着国际奢侈品集团军和国外极具实力的二三线商务休闲男装品牌进驻中国市场,给国内商务休闲男装品牌市场带来了极大的影响。中国商务休闲男装品牌想要脱颖而出,必须走差异化的品牌经营战略。在对国内商务休闲男装品牌市场进行调研后,总结出商务休闲男装品牌可在市场定位、产品风格和营销策略上实施品牌形象差异化策略。

Analyzing the Brand Personality of Chinese Business and Casual Men's Suit

In highly developed market economies in the West, brand strategy has evolved to the point where very cleverly. Chinese Man＇s clothes brand is under pressure not only from Group of international luxury but also form the numerous international 2-level and 3-level brands with great vitality and competitiveness. Business casual wear brand in China want to come to the fore, and differentiated brand management strategy must go. This article after a survey of the business casual wear brand in domestic market, have established business casual wear brand positioning, product styles available in the market and differentiate implementation of brand strategies on the marketing strategy.