| 服装企业多品牌构建及发展策略分析 |
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| 引用本文： | 王林玉,陈洁.服装企业多品牌构建及发展策略分析[J].山东纺织经济,2012(12):26-28. |
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| 作者姓名： | 王林玉 陈洁 |
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| 作者单位： | 盐城纺织职业技术学院 江苏盐城 224005 |
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| 摘 要： | 通过对服装企业发展多品牌战略的优势和存在问题进行分析,结合大量典型服装企业案例,提出要从精准把握细分市场、树立鲜明品牌性格、重视人才队伍建设几个方面加强多品牌的管理。
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| 关 键 词： | 服装 多品牌 营销 企业文化 人才战略 |
Analysis on Development Strategy of Multi-brand in Garment Enterprises |
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| Wang Linyu
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Chen Jie.Analysis on Development Strategy of Multi-brand in Garment Enterprises[J].Economy of Shangdong Textile,2012(12):26-28. |
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| Authors: | Wang Linyu Chen Jie |
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| Institution: | (Yancheng Textile Vocational Technology College, Yancheng 224005, China) |
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| Abstract: | Superiority and problem on multi-brand strategy in garment enterprises is analyzed ac- cording to lots of typical cases. Development strategies, such as grasping segment market accurately, building bright brand character, paying attention to talent team construction and so on, are put forward to promote multi-brand management in garment enterprises. |
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| Keywords: | garment multi-brand marketing enterprise culture talent strategy |
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