| 一种需求不确定下的回购策略设计 |
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| 引用本文： | 廖成林,石刚,李菡.一种需求不确定下的回购策略设计[J].技术经济,2009,28(11):116-120. |
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| 作者姓名： | 廖成林 石刚 李菡 |
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| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400044 |
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| 摘 要： | 基于促销努力影响需求、零售商不允许缺货且可以二次订货的情况,本文建立了由一个供应商和一个零售商组成的二级供应链回购契约模型,论证了无论是单纯回购策略还是回购策略下努力成本共担都不能实现供应链的协调,并引入奖励与惩罚策略来达到协调作用。最后,通过算例对模型进行了分析。
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| 关 键 词： | 销售努力 回购策略 成本共担 奖励惩罚策略 |
A Design on Buy-back Strategy Based on Uncertain Demand |
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| Liao Chenglin,Shi Gang,Li Han.A Design on Buy-back Strategy Based on Uncertain Demand[J].Technology Economics,2009,28(11):116-120. |
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| Authors: | Liao Chenglin Shi Gang Li Han |
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| Institution: | (College of Economics and Business Administration,Chongqing University,Chongqing 400044,China) |
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| Abstract: | On the condition that the demand is impacted by sales effort, and the retailer is not allowed to being out of stock and is allowed to order the second time,the mathematical models of buy-back contract strategy are established. And it is demonstrated that the supply chain can not be coordinated based on the single buy-back strategy or the intergration of buy-back and cost-sharing strategy, then the strategies of reward and punishment are introduced to achieve the coordination role. Finally,a numerical example is given to illustrate the model. |
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| Keywords: | sales effort buy-back strategy cost-sharing reward and punishment strategy |
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