A proposed model of external consumer information search |
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Authors: | Jeffrey B Schmidt Richard A Spreng |
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Institution: | (1) Kansas State University, USA;(2) Michigan State University, USA |
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Abstract: | An enduring interest in consumer behavior is the investigation of external prepurchase information search. Past research has
identified a large number of factors that have been found to influence the extent of information search. The purposes of this
article are to summarize the external information search literature and then develop a more parsimonious model of information
search. Specifically, we propose that the effects of these antecedents of information search are mediated by four variables:
ability, motivation, costs, and benefits. This model integrates the psychological search literature by incorporating ability
and motivation to search for information and the economic paradigm that centers on the perceived costs and benefits of information
search. Propositions are developed based on this comprehensive model for future testing.
Jeffrey B. Schmidt recently became an assistant professor of marketing at Kansas State University after completing his Ph.D. at Michigan State
University. His research interests include new product development and international product strategy. His work has appeared
in theJournal of Product Innovation Management andJournal of Business and Industrial Marketing as well as in various conference proceedings.
He received his Ph.D. from Indiana University. His research interests include consumer satisfaction/dissatisfaction and issues
involving consumer knowledge. His work has appeared in theJournal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing, Journal of Retailing, Journal
of Services Marketing, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, andJournal of Product Innovation as well as in various conference proceedings. |
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