我国旅行社低价竞争后果及对策

旅行社通过低价竞争获取市场份额的同时,造成了对旅游市场、旅行社及其从业人员严重的负面影响。遏制低价竞争必须借助法律、行政、经济的手段,从源头上根治低价格竞争,实现旅行社价格竞争的理性回归。对策包括:建立以服务质量为核心的监管体系,采取堵疏结合的方式,树立旅行社行业的良好的社会形象,给从业人员以信心,引导广大游客理性消费。

The Consequence and Countermeasure of Low Price Competition of China Travel Agency

While travel agencies gaining the market shares by low price competition, there have serious negative influences on traveling market, travel agencies and its jobholders. To contain low price competition, it must draw support from laws, administration and economical method. Low price competition must be cured from the source, and then it can make price competition return to a rational level. The countermeasures include: establishing a service -quality-center supervise and manage system, adopting ways which unblocks and surrounds unifies, making a good social image of travel agency, and making confidence for jobholders, guidance tourists how to expense rationally.