What is Business For? Ethics and the Aim of Business

In an attempt to give business a better image after the recent scandals, managers should not make the mistake of presenting business as having primarily moral, spiritual or social aims. Business's purpose is not to make people better moral agents; Business Ethics must take as its starting point the aim of business itself. This is not to say that business is immoral, or that managers can afford to ignore the interests of constituencies wider than simply their shareholders. It is, however, to say that Business Ethics should be less concerned with fanciful social agenda than with good conduct in business, which must itself be informed by the answer to the question "What is business for?"