| 基于旅游者活动规律的滨海度假单体酒店营销策略探究 |
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| 引用本文： | 刘文洁,刘畅,洪宗媚. 基于旅游者活动规律的滨海度假单体酒店营销策略探究[J]. 中小企业管理与科技, 2021, 0(2) |
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| 作者姓名： | 刘文洁 刘畅 洪宗媚 |
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| 作者单位： | 北海职业学院 |
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| 基金项目： | 2019年度广西高校中青年教师科研基础能力提升项目“北海滨海度假单体酒店微信营销策略探究”(2019KY1591)。 |
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| 摘 要： | 滨海度假单体酒店的主要客源为旅游者,调研与分析旅游者的活动规律对探究单体酒店的营销策略具有重要意义。论文以广西北海为例,基于旅游者活动规律,深入探究滨海度假单体酒店的营销策略,并提出联合抱团营销、注重与顾客的互动、注重自身特色和质量的提升的营销策略。
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| 关 键 词： | 旅游者 单体酒店 营销策略 |
Exploration on the Marketing Strategies of Coastal Resort Monomer Hotels Based on the Activity Laws of Tourists |
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| LIU Wen-jie,LIU Chang,HONG Zong-mei. Exploration on the Marketing Strategies of Coastal Resort Monomer Hotels Based on the Activity Laws of Tourists[J]. Management & Technology of SME, 2021, 0(2) |
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| Authors: | LIU Wen-jie LIU Chang HONG Zong-mei |
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| Affiliation: | (Beihai Vocational College,Beihai 536000,China) |
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| Abstract: | The main source of customers for coastal resort monomer hotels is tourists.It is of great significance to investigate and analyze the activity laws of tourists to explore the marketing strategies of monomer hotels.Taking Beihai of Guangxi as an example,based on the activity laws of tourists,this paper deeply explores the marketing strategies of coastal resort monomer hotels,and puts forward the marketing strategies of joint group marketing,focusing on the interaction with customers,and focusing on the improvement of their own characteristics and quality. |
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| Keywords: | tourists monomer hotels marketing strategies |
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