| 国外战略性特许加盟理论研究及其启示 |
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| 引用本文： | 吴晓波,马如飞. 国外战略性特许加盟理论研究及其启示[J]. 山西财经大学学报, 2005, 27(6): 80-84 |
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| 作者姓名： | 吴晓波 马如飞 |
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| 作者单位： | 浙江大学,管理学院,浙江,杭州,310058 |
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| 摘 要： | 特许加盟战略研究已经得到管理学、经济学、市场营销学和财务管理学等领域学者的广泛关注。战略性特许加盟理论是从连锁企业的发展战略角度研究整个连锁体系的组织形式选择，包括资源荻取理论、信号传递理论和复合形式理论。我国企业应能从这一理论中得到启发，从战略的高度进行特许加盟决策。
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| 关 键 词： | 特许加盟 战略性特许加盟 连锁企业 |
| 文章编号： | 1007-9556(2005)06-0080-05 |
| 修稿时间： | 2005-10-11 |
A Review of the Strategic Franchising Theory in Foreign Countries |
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| WU Xiao-bo,MA Ru-fei. A Review of the Strategic Franchising Theory in Foreign Countries[J]. Journal of Shanxi Finance and Economics University, 2005, 27(6): 80-84 |
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| Authors: | WU Xiao-bo MA Ru-fei |
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| Abstract: | Strategic franchising has attracted intense attention from scholars in various studies ranging from management to economics,marketing and finance,etc.Strategic franchising theories study the choice of organizational form against the context of strategic development of chain series.The system encompasses such theories as resource acquisition,signal dissemination and form compounding. It is believed that we can learn from the theory and help our enterprises apply the strategy. |
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| Keywords: | franchising strategic franchising chain firm |
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