| 长沙文化产业的战略定位及其发展路径 |
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| 引用本文： | 欧阳文风.长沙文化产业的战略定位及其发展路径[J].湖南经济管理干部学院学报,2011(3):15-18. |
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| 作者姓名： | 欧阳文风 |
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| 作者单位： | 中南大学文学院,湖南长沙410083 |
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| 基金项目： | 湖南省情与决策咨询研究课题“非物质文化遗产的保护、开发与湖南文化产业的可持续发展研究”（编号：0910BZZ1） |
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| 摘 要： | 长沙文化产业应该进一步明确战略定位。依托独特文化传统,建设＂极富湖湘人文底蕴历史文化名城＂;把握加快开放机遇,打造＂最具休闲特色国际化娱乐之都＂;壮大文化产业规模,促进发展方式转变;增强传播力,为维护国家文化主权作更大贡献。其实施路径可概括为四个方面：提出一个鲜明的口号：＂快乐之都,幸福长沙＂;确立＂走出去＂国际化文化战略;推进＂筑巢引凤＂文化建设工程;实施＂造船出海＂文化发展战略,努力寻找国际化的文化突破口。
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| 关 键 词： | 长沙 文化产业 战略定位 发展路径 |
Strategic Positioning and Development Path of Cultural Industries in Changsha |
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| Institution: | OUYANG Wen-feng(Literal Arts College,Central south university,Changsha 410083,Hunan,China) |
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| Abstract: | Changsha cultural industries should further clear strategic positioning,relying on the unique cultural traditions,the construction of ＂extremely rich historical and cultural city of Hunan humanity＂;grasping speed up the opening opportunities,building ＂the most casual entertainment features internationalization＂;strengthening cultural industry,promote the change of development mode;enhancement of communication,to safeguard the country＇s cultural sovereignty to make greater contribution.Its implementation of the road can be summarized into four areas： proposing a distinctive slogan： ＂Changsha — Capital of Happiness＂,establishing ＂Going Out＂ cultural strategy of internationalization,promoting the ＂Nesting for Attracting phoenix ＂ cultural construction works;implementing ＂Building Ships for Going to Sea＂ cultural development strategy,and trying to find international cultural breakthrough. |
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| Keywords: | Changsha cultural industry strategic positioning development path |
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