| 基于顾客价值理论的旅游景区营销思路分析 |
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| 引用本文： | 袁玉辉,甘瑁琴. 基于顾客价值理论的旅游景区营销思路分析[J]. 湖南经济管理干部学院学报, 2011, 0(3): 58-60 |
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| 作者姓名： | 袁玉辉 甘瑁琴 |
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| 作者单位： | 中南林业科技大学商学院,湖南长沙410004 |
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| 基金项目： | 湖南省软科学重点课题“长株潭城市群森林生态经济系统可持续发展研究”（编号：2010ZK2029） |
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| 摘 要： | 旅游景区企业应该以顾客价值理论为基础,结合旅游景区营销的特点,从交换双方价值、创造完美体验、让渡顾客价值、控制企业成本、重视口传营销等方面进行景区营销创新,从而促进企业和景区的可持续发展。
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| 关 键 词： | 顾客价值 旅游景区 企业成本 口传营销 |
Tourist Attraction Marketing Approach Analysis Based on the Customer Value |
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| YUAN Yu-hui,GAN Mao-qin. Tourist Attraction Marketing Approach Analysis Based on the Customer Value[J]. Journal of Hunan Economic Management College, 2011, 0(3): 58-60 |
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| Authors: | YUAN Yu-hui GAN Mao-qin |
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| Affiliation: | (Business School,Central South University of Forestry ＆ Technology,Changsha 410004,Hunan,China) |
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| Abstract: | Based on the customer value theory,tourist enterprises should according to the features of the tourist attraction marketing,innovate in terms of the changing values,total ownership experience,customer delivered value,business cost control,buzz marketing and so on,promoting the sustainable development of the tourist enterprises. |
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| Keywords: | customer value tourist attraction enterprise cost buzz marketing |
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