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Small company purchasing: A research agenda
Authors:Chris Ellegaard  
Institution:aCentre for Applied Market Science (CAMS), Department of Marketing, Copenhagen Business School, Birk Centerpark 40, 7400 Herning, Denmark
Abstract:The small company attracts increasing attention from academia. However, research on purchasing in small companies is still limited, despite the recognised dependence of small companies on external resources. At the same time small companies operate under circumstances that pose different purchasing challenges compared to the large firm. Hence, this article proposes a new research agenda on small company purchasing. A review of the purchasing and small company literatures demonstrates limited interest in this hybrid theme and few cross-literature synergies. In addition, the paper reports on 16 interviews with small company owners. These empirical data complement the theoretical review and provide a basis for formulating the research agenda. Nine research questions are derived from the investigation, emphasising supplier relationship management and the effects of owner behaviour on purchasing as promising future research areas.
Keywords:Purchasing  Small company  Research agenda
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