WILLINGNESS TO PAY FOR AMATEUR SPORT AND RECREATION PROGRAMS |
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| Authors: | BRUCE K JOHNSON JOHN C WHITEHEAD DANIEL S MASON GORDON J WALKER |
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| Institution: | Johnson:;James Graham Brown Professor of Economics, Centre College, 600 West Walnut St., Danville, KY 40422. Phone (859) 238-5255, Fax (859) 238-5774, E-mail Whitehead:;Professor, Department of Economics, Appalachian State University, Boone, NC 28608. Phone (828) 262-6121, Fax (828) 262-6105, E-mail Mason:;Associate Professor, Faculty of Physical Education &Recreation, W1-16G Van Vliet Centre, University of Alberta, Edmonton, AB T6G 2H9, Canada. Phone (780) 492-6822, Fax (780) 492-1008, E-mail Walker:;Associate Professor, Faculty of Physical Education &Recreation, E-488 Van Vliet Centre, University of Alberta, Edmonton, AB T6G 2H9, Canada. Phone (780) 492-0581, Fax: (780) 492-2364, E-mail |
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| Abstract: | A contingent valuation method (CVM) survey in Alberta, Canada, allows estimation of the household willingness to pay (WTP) for enhancements in the province's extensive sport and recreation programs. The estimated annual WTP of $18 per household for small enhancements in the programs far exceeds the estimated WTP of households in the United States to avoid the loss of major league sports teams, as determined in previous CVM studies. Those opposed to gambling, which helps to fund the Alberta programs, are more likely to favor using income taxes to finance expansions. ( JEL H41, L83) |
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