| 中国企业声誉测评指标体系构建研究 |
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| 引用本文： | 方征.中国企业声誉测评指标体系构建研究[J].山西财经大学学报,2008,30(2):67-72. |
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| 作者姓名： | 方征 |
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| 作者单位： | 华南师范大学,教育科学学院,广东,广州,510631 |
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| 摘 要： | 本文根据我国市场发育情况与我国企业声誉建设现状,在综合国内外现有企业声誉模型和指标的基础上,通过收集第一手数据,运用规范的研究方法与研究程序,提出了一个科学的企业声誉测评指标体系。这一测评指标体系有助于解决如何度量我国企业声誉优劣程度的关键性难题。
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| 关 键 词： | 企业声誉 测评指标体系 声誉指标 |
| 文章编号： | 1007-9556（2008）02-0067-06 |
| 收稿时间： | 2008-01-03 |
| 修稿时间： | 2008年1月3日 |
Research on Chinese Corporate Reputation Index |
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| Fang Zheng.Research on Chinese Corporate Reputation Index[J].Journal of Shanxi Finance and Economics University,2008,30(2):67-72. |
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| Authors: | Fang Zheng |
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| Abstract: | Based on Chinese market development and situation of our business reputation,synthesizing existing native and foreign corporate reputation model,by collecting the first-hand data and using standard research methods and procedures,this research puts up with scientific corporate reputation index system.Based on China's actual situation,this index system helps to solve the key question,how to measure the merits corporate reputation of the problems in China. |
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| Keywords: | corporate reputation corporate reputation index reputation Index |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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