| 企业电子商务的市场战略 |
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| 引用本文： | 姚伟勇.企业电子商务的市场战略[J].华东经济管理,2000,14(5):90-91. |
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| 作者姓名： | 姚伟勇 |
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| 作者单位： | 北方交通大学经济管理学院,北京100044 |
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| 摘 要： | 自从因特网进入商业应用以来 ,电子商务的热潮在世界各地以惊人的速度向前发展 ,利用因特网进行商业交易越来越普遍。本文通过对电子商务三种市场战略的描述 ,对企业如何根据自己的特点发展电子商务提出了建议。
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| 关 键 词： | 电子商务 卖方 买方 市场战略 |
| 收稿时间： | 8/1/2000 12:00:00 AM |
Market strategy about business e-commerce |
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| YAO,Wei-yong.Market strategy about business e-commerce[J].East China Economic Management,2000,14(5):90-91. |
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| Authors: | YAO Wei-yong |
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| Institution: | College Economic Management,North Jiaotong University,Beijing 100044,China |
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| Abstract: | Since Internet was applied to business, the wave of E-commerce has spread all over the world. Doing business through Internet is more and more universal.Three market strategies about E-commerce are clearly described in this paper. Some suggestion is made for those enterprises eager to do E-commerce according to their features. |
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| Keywords: | e-commerce buyer seller market strategy |
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