| 南京市城市居民乡村旅游行为偏好调查研究 |
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| 引用本文： | 陈思屹, 卢松, 张明珠, 管兵中,.南京市城市居民乡村旅游行为偏好调查研究[J].华东经济管理,2007,21(8):10-13. |
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| 作者姓名： | 陈思屹 卢松 张明珠 管兵中 |
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| 作者单位： | 安徽师范大学,国土资源与旅游学院,安徽,芜湖,241000 |
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| 基金项目： | 安徽省高校青年教师科研项目
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安徽师范大学校科研和教改项目 |
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| 摘 要： | 文章通过在南京市城市实地随机调查,获取了213份有效调查样本.对样本分析的结果表明,南京市城市居民对乡村旅游有较强的旅游意愿,并在出游动机、出游方式、感兴趣的乡村旅游活动、购物等方面表现出明显的偏好.通过进一步对资料的交互分析发现,不同年龄段、职业者对各项旅游项目呈现不同的行为偏好特征,同时在此基础上对南京市城市居民乡村旅游潜在出游市场开发提出一些建议.
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| 关 键 词： | 乡村旅游 行为偏好 城市居民 |
| 文章编号： | 1007-5097（2007）08-0010-04 |
| 收稿时间： | 2007-04-16 |
| 修稿时间： | 2007-04-16 |
Investigaion and Research of the Preference Behavior on Rual Tourism belong to City Residents in Nanjing |
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| LU Yu-xiang; FANG Yun-mei.Investigaion and Research of the Preference Behavior on Rual Tourism belong to City Residents in Nanjing[J].East China Economic Management,2007,21(8):10-13. |
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| Authors: | LU Yu-xiang; FANG Yun-mei |
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| Institution: | Management College; Shanghai University of Engineering Science; Shanghai 201600; China |
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| Abstract: | The author carried on the on-the-spot random investigation in the downtown of Nanjing and analyzed 213 valid samples in detail . The result sngguests that city residents in downtown of Nanjing would like to join rual tourism in certain degree. And there are some characteristics in the behavior such as motive, fashion, activity, shopping of residents in Nanjing. Thorough analysis get the conclusion that different age segments and occupations prefer different tourism items. In the end of the article , the author give some suggestions about developping the potential tourist market of rual tourism in Nanjing. |
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| Keywords: | rual tourism behavior preference city residents |
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