零售商圈的吸引力分析 |
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引用本文: | 冯旭,鲁若愚,刘德文. 零售商圈的吸引力分析[J]. 商业研究, 2004, 0(24): 117-120 |
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作者姓名: | 冯旭 鲁若愚 刘德文 |
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作者单位: | 1. 四川大学,工商管理学院,四川,成都,610064 2. 电子科技大学,管理学院,四川,成都,610000 |
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摘 要: | 商圈是由顾客选择商店的行为形成的 ,常用于商圈分析的吸引力模型 ,主要有赖利法则和哈夫模型 ,他们从该商场的销售面积和消费者到该商场的距离来确定商圈的大小 ,他们假设所有零售店商品同质同价。现引入价格因素重新对零售引力进行分析
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关 键 词: | 商圈 吸引力 赖利法则 购物成本 豪泰林模型 |
文章编号: | 1001-148X(2004)24-0117-03 |
修稿时间: | 2003-10-27 |
The Analysis of Attraction of Retailing Business Circle |
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Abstract: | The business circle is formed by the customers' behavior to choose shops.The common models of analyzing the attraction of retailing business circle,Reilly's law and Hotelling model,define the area of a business circle according to the shop size and the distance that a customer would cover to a shop,supposing that all the retailed goods are homogeneous and at the same price.It is analyzed the retailing attraction considering the price in this paper. |
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Keywords: | trade zone attraction reilly's law of retail gravitation shopping costs hotelling model |
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