| 竞争优势及其来源的定量分析 |
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| 引用本文： | 王华.竞争优势及其来源的定量分析[J].华东经济管理,2000,14(4):24-26. |
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| 作者姓名： | 王华 |
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| 作者单位： | 中国科学技术大学,管理科学系,安徽,合肥,230026 |
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| 摘 要： | 本文通过对竞争优势及其来源的定量分析 ,得出企业竞争优势与其市场均衡占有率成正比 ,但企业提高市场均衡占有率所带来的竞争优势的增加是递减的。因此 ,企业在采取低成本战略和产品差异性战略来提高企业的竞争优势时 ,必须考虑所适用的条件。
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| 关 键 词： | 竞争优势 竞争优势来源 消费者剩余 生产者剩余 市场均衡占有率 |
| 文章编号： | 1007-5097(2000)04-0024-03 |
| 修稿时间： | 2000年5月23日 |
Quantitative analysis of competitive advantage and its source |
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| WAN Hu,CHEN Xiao-jian.Quantitative analysis of competitive advantage and its source[J].East China Economic Management,2000,14(4):24-26. |
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| Authors: | WAN Hu CHEN Xiao-jian |
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| Institution: | The Department of Management Science of University of Science & Technology of China,Hefei 230026,China |
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| Abstract: | Through quantitative analysis of competitive advantage and its source, the thesis conclude that the corporation competitive advantage raise accordingly to the rate of market equilibrium occupation, but the increase of the competitive advantage decrease progressively through raising the rate of market equilibrium occupation So, when the enterprises adept lower cost and production difference strategy, must take the condition terms into account |
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| Keywords: | competitive advantage competitive advantage source producer surplus consumer surplus rate of market equilibrium occupation |
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