| 基业长青的企业本质: 一种基于广义虚拟经济视角的解释 |
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| 引用本文： | 饶年华,许泰成.基业长青的企业本质: 一种基于广义虚拟经济视角的解释[J].广义虚拟经济研究,2011(4):85-90. |
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| 作者姓名： | 饶年华 许泰成 |
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| 作者单位： | 上海耀华称重系统有限公司; |
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| 摘 要： | 制度经济学的企业理论在探寻企业的本质时,将企业抽象为市场的对应物,抹杀了现实中不同企业之间存在的差别(异质性),难以理解企业之间的竞争及企业是如何成长.战略管理学则倾向于重视这种差别,并以此为基点从理论上阐释了企业是如何获取并持久保持竞争优势以促进企业成长,但忽视了企业的同质性.本文则从广义虚拟经济二元价值容介态的视角...
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| 关 键 词： | 广义虚拟经济 基业长青 持久竞争优势 企业本质 |
The Nature of the Firm Built to Last : an Explanation Based on the Generalized Virtual Economy |
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| RAO Nian-hua XU Tai-cheng.The Nature of the Firm Built to Last : an Explanation Based on the Generalized Virtual Economy[J].Research on the Generlized Fictitious Economy,2011(4):85-90. |
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| Authors: | RAO Nian-hua XU Tai-cheng |
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| Institution: | RAO Nian-hua XU Tai-cheng (ShangHai YaoHua Weighing System CO.,LTD,Shanghai 200123,China) |
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| Abstract: | Following The Theory of the Firm based on New Institutional Economics , the firm is simpified to counterpoint of market and heterogeneity between the firm is blured out .So it is difficult to explain competition among enterprises and enterprise growth . On Strategic Management ,to the contrary, heterogeneity is seriously concerned and is illustrated key ellement to gain sustaining competition advantage ,but homogeneity between the firm is ingored .We ,from the new perspective of the Generalized Virtual Econ... |
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| Keywords: | the general virtual economy built toa last sustaining competition advantage the nature of the firm |
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