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Product systems marketing |
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| Authors: | Albert L. Page Michael Siemplenski |
| Affiliation: | Department of Marketing, University of Illinois Chicago, Box 4348, Chicago Ill. 60680, USA |
| Abstract: | Today more industrial companies are turning to the marketing of systems to satisfy the more extended and complex needs of their customers. Yet there is little knowledge available to guide them in evaluating the merits of adopting the systems marketing approach. This article presents a marketing analysis of the systems strategy and its implications for potential adopters. |
| Keywords: | Address correspondence to: Albert L. Page Department of Marketing University of Illinois Chicago Box 4348 Chicago Ill. 60680 USA. |
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