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Impact of humor on survey responses |
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| Authors: | Steven J Skinner Alan J Dubinsky Thomas N Ingram |
| Institution: | College of Business, University of Kentucky, Lexington, Kentucky 40506, USA |
| Abstract: | This study reports the results of an investigation of the use of humor to stimulate response rates in a mail survey of sales executives in 1000 firms. Results indicate that humor has little effect on response rate, response speed, or response bias and completeness. |
| Keywords: | Address correspondence to: Mr Steven J Skinner College of Business University of Kentucky Lexington Kentucky 40506 USA |
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