|
|||||
|
|
Tactical product decisions |
|
| Authors: | Gordon E Greenley |
| Abstract: | The focus of this article is a discussion of both how and when to make tactical product decisions for existing products. Although the literature refers to these decisions in the context of strategic planning, the author considers that it is inadequate in explaining how and when these decisions should be arrived at relative to tactical planning. A range of criteria for tactical decisions is proposed. |
| Keywords: | Address correspondence to: Gordon E Greenley North Staffordshire Polytechnic/West Midlands Regional Management Centre Department of Management Studies College Road Stoke-on-Trent ST4 2DE England |
| 本文献已被 ScienceDirect 等数据库收录！ | |