Abstract: | This study identified the elimination strategies used by companies to implement the elimination decision, which includes the following options: (1) phase out immediately; (2) phase out slowly; (3) drop the product from the standard range and reintriduce it as a “special” sell out. The study also determined that the “phase out slowly” strategy is generally preferred and that “stock on hand” and “replacement product development” are two of the main factors influencing the formulation of phase out plans. A systematized model for the implementation of the product elimination decision based on the findings of the study is described. |