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Frameworks of strategic marketing information needs |
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| Authors: | MEdward Goretsky |
| Abstract: | This article presents a normative approach for developing an industrial marketing information system. The purpose is to provide encouragement that an understandable logic does exist behind user-designed systems. |
| Keywords: | Address correspondence to: Prof M Edward Goretsky Marketing Department George Mason University State University in Northern Virginia 4400 University Drive Fairfax VA 22030 USA |
| 本文献已被 ScienceDirect 等数据库收录！ | |