|
|||||
|
|
Women in industrial advertisements |
|
| Authors: | Geoff Easton Catherine Toner |
| Affiliation: | Department of Marketing, School of Management, University of Lancaster, Gillow House, Lancaster, England LA144X |
| Abstract: | This is one of the first studies to analyze the way in which women are portrayed in industrial advertising. It concludes that the use of sex is not a major selling strategy and that, with one exception, women's role in industrial life is accurately reflected. |
| Keywords: | Address correspondence to: Dr. Geoff Easton Department of Marketing School of Management University of Lancaster Gillow House Lancaster England LA 144X. |
| 本文献已被 ScienceDirect 等数据库收录！ | |