| 企业的网络营销推广——以中粮集团为例 |
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| 引用本文： | 王成阳.企业的网络营销推广——以中粮集团为例[J].上海市经济管理干部学院学报,2011(6):25-29. |
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| 作者姓名： | 王成阳 |
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| 作者单位： | 广西师范大学,广西,541006 |
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| 摘 要： | 中粮集团运用网络游戏进行营销推广,取得了良好的传播效果。定位精准、自主创新、高度互动、强强联合等做法是其充分利用网络新媒体传递自身品牌理念的成功保证,也为其他企业借助网络游戏进行宣传推广提供了借鉴。
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| 关 键 词： | 网络游戏 营销推广 中粮集团 |
Network Marketing Promotion of Enterprise |
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| WANG Cheng-Yang.Network Marketing Promotion of Enterprise[J].Journal of Shanghai Economic Management College,2011(6):25-29. |
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| Authors: | WANG Cheng-Yang |
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| Institution: | WANG Cheng-Yang(Guangxi Normal University,Guangxi 541006) |
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| Abstract: | COFCO has succeeded in marketing and promotion by the network game named Production Team of COFCO.Precise positioning,independent innovation,high degree of interaction and combination with excellent partners are the guarantee of the success,which can be a reference to other businesses. |
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| Keywords: | Network Game marketing and promotion COFCO |
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