首页 | 本学科首页   官方微博 | 高级检索  
     

基于客户需求特征的我国私人银行客户服务体系研究
引用本文:焦量. 基于客户需求特征的我国私人银行客户服务体系研究[J]. 上海金融, 2011, 0(12)
作者姓名:焦量
作者单位:南京大学工程管理学院,江苏南京,210093
摘    要:私人银行业务在我国发展的时间不长,对我国私人银行客户的结构及需求特征的研究和分析尚处起步阶段。鉴于此,针对我国快速扩大的高资产净值人群及其日益增长的金融服务需求,应在研究私人银行客户需求的基础上,以私人银行客户服务体系建设为核心,推动我国私人银行业务持续、稳健发展。

关 键 词:客户需求特征  私人银行  客户服务体系

The Research of China's Private Banking Customer Services System Based on Customer Demand Characteristics
Jiao Liang. The Research of China's Private Banking Customer Services System Based on Customer Demand Characteristics[J]. Shanghai Finance, 2011, 0(12)
Authors:Jiao Liang
Abstract:It's not long for private banking business to develop in China.So the study and analysis of the structure and the demand characteristics of domestic private banking customers is still in the initial stage.In view of the rapidly expanding high net worth population and their growing demand for financial services,based on the study of demands of private banking customers,we should build the private banking customer services system as the core,to promote the sustainable and stable development of China's private...
Keywords:Customer Demand Characteristics  Private Banking  Customer Services System  
本文献已被 CNKI 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号