Relating in business networks: Innovation in practice |
| |
Authors: | Antonella La Rocca Ivan Snehota |
| |
Affiliation: | University of Lugano — USI, Institute of Marketing and Communication Management, Via G. Buffi 13, 6904 Lugano, Switzerland |
| |
Abstract: | Few studies have looked at the innovation process in the early stages of new business ventures in the context of business networks. Reporting on eight years of development of a new venture, we examine how the development of initial business relationships in an ever-changing business network affects technological innovation. We conclude that technological innovation is contingent on the development of business relationships that are a critical mechanism permitting a new venture not only to access but also to produce knowledge essential for innovating. For management this implies the need to strike a judicious balance between internal focus and closure to produce novel solutions and external focus and openness to experiment in business relationships. |
| |
Keywords: | Innovation Business networks Business relationships New venturing Customer involvement |
本文献已被 ScienceDirect 等数据库收录! |