我国老年市场现状及开发对策

随着我国全面进入老龄化社会,庞大的老年人群体和强劲的潜在购买力培育了一个潜力巨大的老年市场,但目前老年消费群体却一直未受到投资者和商家们的关注。文章对我国老年市场的现状、消费特点等进行了分析,并结合实例提出了相应的开发对策。

Status and development countermeasures of old people market in China

With the rapid aging of Chinese population, a massive consumer market for seniors is gradually coming into being thanks to the sheer number of elderly people and their robust buying potential. However, for whatever reasons, not only investors, but also many consumer goods companies have not yet paid enough attention to this special but important customer segment, let alone capitalize on their needs. This paper summarizes the as-is situation of the senior consumer market in China, analyzes the key consumption characteristics of seniors, by leveraging real world case studies, recommends marketing countermeasure.