供应链牛鞭效应的形成机理分析

由于信息扭曲,供应链中的牛鞭效应给经营商、零售商、成品生产企业、零部件生产企业都带来严重的影响,使各种相关企业所掌握的市场信息严重失真,作出错误的市场决策,从而极大地影响企业的赢利。因此,有必要对牛鞭效应的形成机理进行剖析。文中运用经济学的知识对供应链牛鞭效应进行分析与解释,最终从影响供应链牛鞭效应的根源——组织结构方面分析供应链牛鞭效应的形成机理。

To Analyse on Forming Mechanism of Supply Chain Bullwhip Effect

As the distorted information,the bullwhip effect of supply chain have a serious impact on the operators,retailers,product manufacturers,parts and components manufacturers,and a variety of related enterprises have a serious distortion of market information.So that they made the wrong market decision,thus companies'profits have a great impact.Therefore,it is necessary to analyze the formation mechanism of the bullwhip effect.This article will use the knowledge of economics analyze and interpret the bullwhip e...