| 企业战略联盟的价值思考 |
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| 引用本文： | 沈青.企业战略联盟的价值思考[J].北方经贸,2002(3):7-10. |
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| 作者姓名： | 沈青 |
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| 作者单位： | 杭州商学院,工商管理学院,浙江,杭州,310035 |
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| 摘 要： | 全球经济一体化 ,市场竞争激烈。企业之间纷纷结成战略联盟 ,以期资源共享 ,实现共赢。企业战略联盟的迅速发展有其客观必然性 ,国外跨国公司的成功经验对国内企业有很大启示
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| 关 键 词： | 企业战略联盟 寻求优势互补 实现共赢 |
| 文章编号： | 1005-913X(2002)03-0007-04 |
THOUGHT ON THE VALUE OF ENTERPRISE STRATEGIC COMPLEXES |
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| Abstract: | The competition in the world market is very furious because of the global economic integration.Enterprises are combining one after another to become strategic integrated complexes.They are trying to share resources and make profits.The fast development of enterprise strategic complexes is inevitable.The sucessful experiences of multinational corporations abroad can be great inspirations to our domestic enterprises. |
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| Keywords: | Enterprise strategic complexes Enterprise competition Complementary advantages Making joint profits |
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