契约型农产品营销渠道治理过程研究：收购商管理控制的中介作用

文章以渠道治理和管理控制理论为基础,从交易关系发展过程的视角,将管理控制作为渠道治理的过程机制,重点考察其在保障契约机制有效执行过程中的中介作用以及农户专有资产净投入对契约完备性与管理控制之间关系的调节影响。通过对来自参与订单农业的217份的农户调查数据进行分析发现：收购商的三种管理控制方式（结果控制、过程控制和能力控制）在契约完备性对农户绩效的提升过程中起到中介作用,过程控制也在契约完备性抑制农户投机行为的过程中起到中介作用。同时,研究证实了农户专有资产净投入高时,削弱了契约完备性对三种管理控制正向影响。

Governance Process in Contractual Marketing Channel of Agricultural Products: Mediating Effect of Purchasers' Management Control

Based on theories on channel governance and management control, and from the perspective of the whole process of the development of trading relationship, this study used management control as a channel governance process mechanism, focused on the mediating effect of management control to safeguard the effective implementation of contractual mechanism, as well as the moderating role of farmers’ net specialized investment between contract completeness and management control. By investigating 217 survey data from the farmers in farmer/buyer relationships, this study found the three kinds of management control (outcome control, process control and capability control) play a mediating role in the process of improving the farmers’ performance by contract completeness, and process control also plays a mediating function in the process of restraining the farmers’ opportunistic behaviors by contract completeness. Meanwhile, high farmers’ net specialized investment weakened the positive influence of contract completeness on the three kinds of management control.