电商情境下弱势企业驱动的供应链合作伙伴关系构建：上佰电商案例研究

现有供应链合作伙伴关系理论主要以强势的制造型企业作为合作关系构建的主导者，缺乏从弱势企业驱动的视角考察供应链合作伙伴关系发展的研究。文章通过电商代运营企业上佰电商的案例研究发现：在快速变化的电商环境中，弱势企业可以凭借其动态能力的不断演化影响强势企业的行为，由此提出弱势企业驱动供应链合作伙伴关系构建的概念模型，认为弱势企业的动态能力有三种，即觉察并降低认知差异的能力、分析并运用运营数据的能力以及改进并协调战略决策的能力，并进一步指出合作伙伴关系的构建分为引导型和协同型两个阶段。这一研究将供应链合作伙伴关系构建的驱动方从强势企业拓展到了弱势企业，并从动态能力视角给予了合理解释，丰富了供应链合作伙伴关系理论的内涵，对中国中小电商企业的供应链管理创新具有启发和指导意义。

The Establishment of Supply Chain Partnerships Driven by Weak Enterprise in Ecommerce Environment: A Case Study of Sunbuy Ecommerce co., Ltd

With strong manufacturing companies as the leader of establishing supply chain partnership in current literature, little research has been conducted on the development of the supply chain partnership from the perspective of weak enterprises as a driver. Through the case study of Sunbuy Ecommerce Co., Ltd, this paper finds that weak enterprises can affect the behavior of strong manufacturing companies by virtue of the revolution of its dynamic capabilities in the rapid-changing ecommerce environment. Therefore, it puts forwards the conceptual model on the establishment of the supply chain partnership driven by weak enterprises, and points out three dynamic capabilities for weak enterprises: perceiving and reducing cognitive differences, analyzing and using operation data, and improving and coordinating strategy decision. Furthermore, it proposes a two-phase division of the establishment of supply chain partnerships: guiding phase and coordinating phase. This study extends the driver of establishing supply chain partnership from strong enterprises to weak enterprises, and explains it reasonably from the perspective of dynamic capability, which enriches the previous theories about supply chain partnership, besides, middle and small-sized enterprises who want to improve supply chain management can benefit from it.