高职院校市场营销专业实践教学初探

对目前市场需要营销人才的状况进行了调查,并对高职院校市场营销专业实践教学现状进行了简要分析,提出了实践教学应围绕以提高学生职业素质为中心,通过课堂实验教学环节、实训仿真摸拟操作环节、一线实习环节、社会实践环节,构建一个适应市场需要的,能培养学生营销实战能力的实践教学体系。

Probe on Practical Teaching of Marketing Profession in Vocational Colleges

The paper conducted a survey about current status of the market needs of marketing professionals,and made to higher vocational colleges marketing professional practice of teaching and put forward that practical teaching should focus on improving the professional quality of students,through classroom experiments teaching,training simulation,front-line practice,social practice,built a teching system which can meet market needs and cultivate students marketing practial abilities.