浅论网络广告“病毒式营销”

随着中国互联时代的到来,网络作为新兴的广告媒体,日益成为企业及广告运营商关注的焦点。与传统的大众传播方式不同,网络广告具有成本低、即时性、开放性的特点,在企业新产品上市推广,促销及企业形象传播方面起着重要作用。本文试图从网络广告"病毒式营销"的概念、优劣势,以及运作时应注意的问题等方面做出阐述。

The "viral marketing" of Internet advertising

With the arrival ofthe Chinese Internet era, as an emergingnetwork ofadvertisingmedia, business and advertisinghas increasingly become the focus of attention of operators. With the traditional mass media in different ways, online advertising is lowcost, immediate, open to the characteristics of the enterprises listed on the promotion of new products, promotions and corporate image plays an important role in the spread. This article fromonline advertising "viral marketing" concept, advantages and disadvantages, and the operation, and sotheyshould payattention to the issue made on.