Creating and sustaining ethical capability in the multi-national corporation |
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| Affiliation: | 1. Paul F. Buller, School of Business Administration, Gonzaga University, Spokane, WA 99258, USA;2. Glenn M. McEvoy, Department of Management & Human Resources, College of Business, Utah State University, Logan, UT 84322, USA;1. Fundació Tecnocampus Mataró-Maresme – Health Sciences School, Avinguda Ernest Lluch, 32 08302 Mataró, Spain;2. University Pompeu Fabra – Department of Communication – GRECC (Grup de Recerca en Comunicació Científica), Carrer de Roc Boronat, 138, 08018 Barcelona, Spain;3. Head of Research Group, University Pompeu Fabra – Department of Communication – GRECC (Grup de Recerca en Comunicació Científica), Carrer de Roc Boronat, 138, 08018 Barcelona, Spain;1. Centre for Risk Management and Societal Safety, Faculty of Social Sciences, University of Stavanger, 4036 Stavanger, Norway;2. Statoil ASA, Sandsliveien 90, 5254 Sandsli, Norway |
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| Abstract: | Multinational corporations are continually seeking sources of competitive advantage. In addition to strategic, technological, financial, and organizational capabilities as sources of competitive advantage, this paper argues that ethical capability also can be an important source of sustainable advantage. The paper presents the challenges of ethics in an international context, discusses the resource-based view of competitive advantage, and describes how a multinational company can develop and sustain ethical capability through the related processes of transformational leadership, organizational learning, and human resource management. |
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