| “三网合一”的电子商务物流配送体系探讨 |
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| 引用本文： | 朱丹.“三网合一”的电子商务物流配送体系探讨[J].物流科技,2008,31(5):120-122. |
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| 作者姓名： | 朱丹 |
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| 作者单位： | 厦门理工学院,福建,厦门,361005 |
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| 摘 要： | 电子商务物流配送是现代物流配送在电子商务环境下的必然发展。通过对电子商务物流配送内涵的分析，提出一个合理、高效的电子商务物流配送体系应当是在实体配送网、虚拟配送网与客户营销网“三网合一”基础上的综合配送体系．并对“三网合一”的实施策略进行了探讨。
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| 关 键 词： | 电子商务物流配送 实体配送网 虚拟配送网 客户营销网 |
| 文章编号： | 1002-3100(2008)05-0120-03 |
| 修稿时间： | 2007年9月26日 |
Research on E-commerce Logistics System Construction via"3 Net in 1" |
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| ZHU Dan.Research on E-commerce Logistics System Construction via"3 Net in 1"[J].Logistics Management,2008,31(5):120-122. |
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| Authors: | ZHU Dan |
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| Institution: | ZHU Dan (Xiamen University of Technology, Xiamen 361005, China) |
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| Abstract: | E-commerce logistics distribution is the certain developing trend under E-commerce. By analyzing the connotation of E-commerce logistics distribution, paper puts forward a view that a reasonable and high effective E-commerce logistics distribution system should be an integrated system which is built by physical distribution net, virtual distribution net, and customer marketing net. Then, paper makes a discussion about the implementer strategies of"3 Net in 1". |
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| Keywords: | E-commerce logistics distribution physical distribution net virtual distribution net customer marketing net |
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