| 基于经济学视角的中国游客不文明行为探因 |
| |
| 引用本文： | 余建辉, 张健华,.基于经济学视角的中国游客不文明行为探因[J].华东经济管理,2009,23(10):121-124. |
| |
| 作者姓名： | 余建辉 张健华 |
| |
| 作者单位： | 1. 福建农林大学,经济与管理学院,福建,福州,350002;莆田学院,福建,莆田,351100
2. 福建农林大学,经济与管理学院,福建,福州,350002 |
| |
| 摘 要： | 文章概括了当前国内外对中国游客不文明行为原因认识的5种理论观点，从经济学视角出发，分析了游客不文明行为的收益与成本，指出了中国游客发生不文明行为的主要原因是这些游客发生不文明行为的预期收益要大于预期成本。
|
| 关 键 词： | 不文明行为 管理对策 游客管理 |
Study on the Reason of the Chinese Uncivilized Behavior from Economic Perspective |
| |
| YU Jian-hui; ; ZHANG Jian-hua.Study on the Reason of the Chinese Uncivilized Behavior from Economic Perspective[J].East China Economic Management,2009,23(10):121-124. |
| |
| Authors: | YU Jian-hui; ; ZHANG Jian-hua |
| |
| Institution: | 1.College of Economics and Management; Fujian Agriculture and Forestry University; Fuzhou 350002; China; 2.Putian University; Putian 351100; China |
| |
| Abstract: | The 5 kinds of theory viewpoint that understanding the reason of the Chinese tourist uncivilized behavior were summarized.From the economic perspective,the income and cost of the Chinese tourist uncivilized behavior were analyzed.The main reason of the Chinese tourist uncivilized behavior was pointed out,that was the uncivilized behavior prospective return to be bigger than the anticipated cost. |
| |
| Keywords: | uncivilized behavior management strategy tourist management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《华东经济管理》浏览原始摘要信息 |
| 点击此处可从《华东经济管理》下载免费的PDF全文 |
