| 品牌会展的塑造和经营 |
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| 引用本文： | 陈心德,吴忠,汤世强. 品牌会展的塑造和经营[J]. 商业研究, 2007, 0(5): 179-182 |
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| 作者姓名： | 陈心德 吴忠 汤世强 |
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| 作者单位： | 上海工程技术大学,管理学院,上海,200336 |
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| 基金项目： | 上海市哲学社会科学规划项目 |
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| 摘 要： | 现代会展的市场份额越来越向最有价值的品牌会展集中。品牌会展已成为会展竞争优势的一个重要源泉。会展项目的品牌化经营流程包括八大要素,它是现代会展业开展市场竞争的重要手段,作为这种有效的竞争手段的重要性日益突出。
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| 关 键 词： | 品牌会展 经营流程 品牌化经营 |
| 文章编号： | 1001-148X(2007)05-0179-04 |
| 收稿时间： | 2006-08-29 |
| 修稿时间： | 2006-08-29 |
The Shaping and Operation of Brand - driven Exbibition |
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| CHEN Xin-de,WU Zhong,TANG Shi-qiang. The Shaping and Operation of Brand - driven Exbibition[J]. Commercial Research, 2007, 0(5): 179-182 |
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| Authors: | CHEN Xin-de WU Zhong TANG Shi-qiang |
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| Affiliation: | School of Management, Shanghai University of Engineering Science, Shanghai 200336, China |
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| Abstract: | In the development of modern exhibition economy, market share is apt to concentrate on brand - oriented operation. It has become an important source of competitive advantages. This paper presents the procedure of the brand - oriented operation project involving eight major elements. As the major competitive means of modern exhibition industry, brand -oriented operation proves more and more valuable in practice. |
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| Keywords: | brand - driven exhibition operation procedures brand - oriented operation |
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