面对加入WTO 强化国际营销中的品牌营销

加入WTO给中国带来了很大机遇,也带来了严峻的挑战。要在国际贸易和营销中取得胜利,重要措施之一就是要强化品牌营销。品牌和商标对营销者和顾客都具有重要作用,而我国的品牌营销存在许多问题。针对我国国际营销的环境和存在的问题,我国应采取一些措施以强化品牌营销。

The Strengthening of Brand Marketing in International Marketing With the Entry Into the WTO

The WTO Entry brings China not only many opportunities but also severe challenges. To be successful in international trade and international marketing, one of important measures is to strengthen brand marketing. Brand and trade mark are both important to marketers and to customers, but there are many problems in our country's brand marketing. We should take some measures to strengthen the brand marketing in accordance with the circumstances and problems of our country's international marketing.