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我国商业银行私人银行业务的发展现状与对策
引用本文:王苹.我国商业银行私人银行业务的发展现状与对策[J].特区经济,2008(12):72-73.
作者姓名:王苹
作者单位:首都经贸大学金融学院,北京100080
基金项目:北京市市属高校人才强教计划项目资助  
摘    要:随着我国富裕阶层队伍的不断壮大,我国私人银行业务显示出巨大的市场潜力,中外银行因此展开了激烈的竞争。但是,我国商业银行发展私人银行业务也面临着诸多制约因素。因此,我国商业银行应在市场细分、产品的研发与创新、品牌建设、组织架构、专业人才的培养、外部环境建设等方面采取切实措施,以促进私人银行业务的发展

关 键 词:私人银行业务  产品与服务  品牌建设

China commercial band private bank business's development situation and countermeasure
Wang Ping.China commercial band private bank business''''s development situation and countermeasure[J].Special Zone Economy,2008(12):72-73.
Authors:Wang Ping
Abstract:With the constant development of the wealthy rank, private bank business has shown a great market potential. Consequently, a serious competition breaks out between native banks and abroad banks. Our country's commercial banks face a lot of restrictive factors in developing private bank business. There-fore, in order to develop the private bank business, the commercial banks in our country should take actually measures as follows: market segmentation, product R&D and innovation, brand building, frame structure,professional training, building-up exterior circumstance and etc.
Keywords:Private Bank Business  Product and Service  Brand Construction
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