| The Evolutionary Game Model of Enterprise Competition Strategy Considering Market Share |
| |
| 作者姓名： | Bin Wang Yinfeng Xu Dehai Liu |
| |
| 作者单位： | [1]candidate of Management School of Xi＇an Jiaotong University and teacher at Qingdao Polytechnic University; [2]Qingdao Polytechnic University |
| |
| 摘 要： | In this paper, we analyze the limitation of rationality, and on basis of Cournot model, we give a Cournot model with double objectives considering market share （output）, and divide the enterprise competition into two stages： the first stage, the Cournot competition game with double objectives considering market share; the second stage, the evolutionary game based on Nash equilibrium strategy. In an indirect evolutionary approach, we obtain the Evolutionary Stable Strategy （ESS） of CE model, analyze and compare the different results of C model and CE model derived from different hypotheses. CE model is an extensive form of conventional Cournot model, whose structure and equilibrium result is helpful to give more effective explanation and forecast to actual situation. The study approach in this paper, to some extent, is generally applicable to other game models.
|
| 关 键 词： | 企业管理 企业竞争战略 市场份额 平衡性 |
The Evolutionary Game Model of Enterprise Competition Strategy Considering Market Share |
| |
| Bin Wang Yinfeng Xu Dehai Liu.The Evolutionary Game Model of Enterprise Competition Strategy Considering Market Share[J].China-USA Business Review,2004,3(6):9-12. |
| |
| Abstract: | |
| |
| Keywords: | rationality evolutionary game Cournot model evolutionary stable strategy |
| 本文献已被 维普 等数据库收录！ |
|
