Informational vs. Persuasive Advertising: An Appraisal |
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| Authors: | Shelby D. Hunt |
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| Affiliation: | 1. New Mexico State University, Department of Marketing and General Business, College of Business and Economics , Las Cruces , New Mexico , USA;2. School of Management , University of Alaska-Fairbanks , USA;3. James Madison University , Harrisonburg , Virginia , USA |
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| Abstract: | Most of the current research in the area of television advertising to children deal entirely with white populations. This exclusion of black subjects exists in spite of an abundance of research in education, sociology and psychology which suggests differences in the socialization of black and white children. The present article reviews major studies of television and children and black versus white child development. The authors conclude with several suggestions for further research. |
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