Modeling Newspaper Advertising |
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| Authors: | Joseph M Harper A R Elam Jr Roy D Harris Ernest A Sharpe |
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| Institution: | Department of Marketing, School of Business , Rutgers University , New Brunswick , NJ , USA |
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| Abstract: | Mathematical modeling is recognized as a powerful tool for planning business operations. The purpose of this paper is to present a mathematical model for simulating a newspaper financial system. The model was developed from actual newspaper industry data and includes the effects of advertising and circulation. The use of the model to predict advertising linage as a function of population, income and advertising rate is included in the discussion. |
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