基于徐州彭祖文化产业发展之探析

徐州是彭祖文化的发源地,开发彭祖文化产业是利国、利民、利社会、利地方的大事。针对目前徐州在挖掘整合彭祖文化资源方面存在的不足,提出以＂养生长寿＂为灵魂,民俗节会为旗帜,＂彭祖功夫＂为纽带,性文化博物馆为看点,彭祖园为基地,养身旅游为名片,编撰彭祖文化读物为突破口,做大做强无形资产为主业,中老年人群为市场定位,作为徐州发展彭祖文化产业的总体思路和战略决策;制定＂发掘、分类、整合、包装、推广＂的十字方针以及具体实施举措。

Based on the Industrialization Operation of Xuzhou Pengzu Culture

Xuzhou is the birthplace of Pengzu culture.Development PANG cultural industry is benefiting country,benefit the people,benefit of the community,benefiting local event.But now Xuzhou Xuzhou PANG cultural integration in the mining resource deficiencies,especially made to ＂health longevity,＂ the soul to folk festivals as the banner of ＂Kung Fu Peng Zu,＂ as the link to cultural museums Aspect to PANG Park As a base to travel for the card-cultivation in order to compile PANG reading culture as a breakthrough to bigger and stronger the main industry of intangible assets to the elderly population for the market positioning,development PANG Xuzhou general idea of cultural industries and strategic decision-making;that ＂discovery,classification,integration,packaging,promoting＂ cross policy and the specific implementation measures.