| 《广告学》课程教学改革 |
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| 引用本文： | 许安心,郑秋锦. 《广告学》课程教学改革[J]. 科技和产业, 2011, 11(8): 156-158 |
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| 作者姓名： | 许安心 郑秋锦 |
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| 作者单位： | 福建农林大学经济与管理学院,福州,350002 |
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| 摘 要： | 《广告学》是新闻传播学类和工商管理类专业的核心课程,笔者对多年来的《广告学》教学改革实践进行总结,本文试图从教学内容、教学方式、成绩考核三方面探讨《广告学》的教学改革。
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| 关 键 词： | 广告学 教学改革 教学内容 教学方法 成绩考核 |
Advertising Teaching Reform |
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| XU An-xin,ZHENG Qiu-jin. Advertising Teaching Reform[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2011, 11(8): 156-158 |
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| Authors: | XU An-xin ZHENG Qiu-jin |
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| Affiliation: | (College of Economic and Management in Fujian Agriculture and Forestry University,Fuzhou 350002,China) |
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| Abstract: | The school of advertising is the Journalism and communication and Industry and commerce administrator ＇s core curriculum,the author carries on the summary to for four years school of advertising educational reform practice,this article attempts from the course content,the teaching way,the result to inspect three aspects to discuss the school of advertising the educational reform. |
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| Keywords: | school of advertising educational reform course content teaching method result inspection |
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