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50th Anniversary Commemoration at a major public university: benefits of an integrated branding and communications approach to event planning |
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| Authors: | Kirti Sawhney Celly Brenda Knepper |
| Affiliation: | California State University, Dominguez Hills, USA Kirti Sawhney Celly, Ph.D., College of Business Administration and Public Policy, CSU Dominguez Hills, 1000. E. Victoria Street, Carson, CA 90747, USA. E-mail: kcelly@csudh.edu |
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