The impact of generalized and institutional trust on donating to activist,leisure, and interest organizations: individual and contextual effects

In this paper, we answer the question as to what extent donating to activist, interest, and leisure organizations is affected by both individual and national levels of generalized and institutional trust. We use the European Social Survey 2002 to estimate multilevel random intercept models, based on more than 33 000 individuals living in 19 European countries and the USA. Our results show very consistent positive impacts of both individual generalized trust and institutional trust on donating to all types of organizations. The effects are strongest for donating to activist organizations and absent only for the relation between institutional trust and donating to interest organizations. At the national level, generalized trust positively affects donations to activist and leisure organizations, but not to interest organizations. Institutional trust at the national level is negatively related to donations to all types of organizations. This latter finding suggests that when institutions are perceived to function well, individuals estimate that their philanthropic donations are less needed. Copyright © 2011 John Wiley & Sons, Ltd.