| 中国现代传媒组织的绩效指标设计思路研究 |
| |
| 引用本文： | 刘向东.中国现代传媒组织的绩效指标设计思路研究[J].管理案例研究与评论,2008,1(2). |
| |
| 作者姓名： | 刘向东 |
| |
| 作者单位： | 北京大学,光华管理学院,北京,100871 |
| |
| 基金项目： | 北京大学光华管理学院企业绩效管理中心研究项目 |
| |
| 摘 要： | 转型时期中国公共组织的绩效评估日益受到组织内外实践者的关注。特别是具有经济和社会双重目标的公共企业组织,当前急切需求一套合理的简洁有效的绩效管理工具用于支持其制定科学的决策。本文基于电视传媒产业的个案分析发现,直接运用成熟的绩效指标设计思路会遭遇到诸多的难题。为此,在实际的绩效指标设计过程中,结合组织的决策支持的需求和实际的行业特性,提出了一种新的绩效设计思路,为同类型其他组织的绩效指标设计提供了有益的启示。
|
| 关 键 词： | 公共组织 绩效评估 决策支持 电视传媒产业 |
A Performance Indicator Design Framework for Modern Media Organizations in China |
| |
| LIU Xiang-dong.A Performance Indicator Design Framework for Modern Media Organizations in China[J].Journal of Management Case Studies,2008,1(2). |
| |
| Authors: | LIU Xiang-dong |
| |
| Institution: | LIU Xiang-dong(Guanghua School of Management,Beijing University,Beijing 100871,China) |
| |
| Abstract: | Performance evaluations in public organizations during the transitional period in China are increasingly drawing attention from practitioners inside and outside organizations.Especially,those public marketed organizations with the economic and social dual goals are now eager to acquire a reasonable and concise performance management tools to support their scientific decision-making.Basing on the TV media industry case studies in China,this paper finds that there are many difficulties in direct application o... |
| |
| Keywords: | public organization performance evaluation decision support TV media industry |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
