| 全球金融海啸背景下我国综合性汽车流通企业发展战略 |
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| 引用本文： | 张琰.全球金融海啸背景下我国综合性汽车流通企业发展战略[J].国际商务研究,2009,30(1). |
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| 作者姓名： | 张琰 |
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| 作者单位： | 复旦大学 |
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| 摘 要： | 全球金融海啸给汽车行业带来了较大影响。本文讨论了我国综合性汽车流通企业应对危机的发展战略,对于进一步促进汽车流通行业商业模式优化提出了发展建议。
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| 关 键 词： | 金融海啸 汽车流通 发展战略 |
China's Comprehensive Automobile Circulation Enterprise Development Strategy under the Background of Global Financial Crisis |
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| ZHANG Yan.China''s Comprehensive Automobile Circulation Enterprise Development Strategy under the Background of Global Financial Crisis[J].International Business Research,2009,30(1). |
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| Authors: | ZHANG Yan |
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| Abstract: | The global financial crisis has greatly affected the automobile industry.This paper discussed the development strategy of China’s comprehensive automobile circulation enterprises against the crisis,and proposed the development suggestions on the improvement of business model in the industry. |
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| Keywords: | financial crisis automobile circulation development strategy |
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