Ken-Air Tours—The volatile tourism market in Singapore

Tourism is a key industry in the economy and it is expected to play a key role in the service industry sector. Because of the growing adoption of information technology in the world, the tourism industry too, has been in utilizing the information highway to redefine and deliver the tourism product to the end consumers.Because of the shift towards information technology, the travel agent's traditional roles as an intermediary has come under severe pressure and is currently challenged to its existence. The demise of Ken-Air Tours, a large player in the travel agency industry in Singapore, is the focus of this report and the impact of the emphasis on technology is investigated and discussed.